Sunday, December 14, 2008

Jolly Jumpers Et Al

As public awareness continues to grow regarding the developmental needs of young babies, more and more new products become available and are touted as the lastest must haves if you want your little budding genius to excel physically as well. Beyond the Baby Einstein and other 'mental' enhancements on the market there is now a whole new focus placed on baby's physical prowess. Where once the old tried and true Jolly Jumper seemed to fade from the forefront as an unsafe place for baby, it seems to be experiencing a rebirth as it is once again in high demand with nary a trace of the recent trend to steer clear of it. The Jolly Jumper comes back with a vengeance only because some marketing genius has found a way to make it irresistable to the legions of parents who are heavily into overzealous overprogramming. These are the parents who have already registered their 'stars' in the Rolls Royce of pre-schools despite the fact that baby will not be in attendance till the year 2013. These are the parents who have signed up for virtually every Mommy and Me course that is being offered. We now have legions of infants and their proud moms doing a mean Salsa and and mastering Pilates classes with Tai Chi on the horizon. The only way to maintain this frenzied activity at home is to make full use of the Jolly Jumper. Simply popping baby into the jumper is no longer an option if you and your baby are high achievers. Before placing junior into that jumper you must ensure that he/she has a specific reason to have their little feet tap at the surface of the floor. What could be better than adding music to the mix? You have only to place a musical mat that responds to the slightest touch, under the area where the jumper is. What you get is the desired over-stimulation; each time babys foot touches down on the mat, the music will play. Jolly Jumper is considering giving away a free musical mat with each jmper purchased.

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